Anybody dealing with paper surveys has witnessed their many drawbacks, particularly when it comes to data quality: Respondents overwrite answer choices, strike-through answer choices, ignore go-to instructions, ignore select one or select a certain number of answer choices and write-in or overwrite text. Analysts need to reject up to 35% of returned paper surveys for any of these reasons. Considering the time and effort that has gone into preparing and fielding these surveys, unusable paper surveys can add-up to an significant amount of money wasted. Interactive surveys powered by Creoso's Digivey survey software don't have any these negatives. Its controlled survey data collection environment delivers more and better results in a fraction of the time without the hassle. And it saves time and money. Contact us about interactive surveys with Digivey survey software!